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Digital Marketing Foundation Program

Master performance marketing, automation, e-commerce ads, and analytics. Learn to run ROI-driven ca...

Students learning digital marketing

Course duration

2 Months (4 h/day) + 3 Months internship

Learning Format

Live, Online, Interactive

Internship opportunity

Experience on Live projects

Placement Assistance

Interview Prep, Resume Support

Essential Marketing Skills

Explore the key features designed to help you learn, practice, and excel in digital marketing.

  • Design and execute full -funnel performance marketing strategies for customer acquisition and retention
  • Set up and manage marketing automation workflows using CRM systems, behavioral triggers, and audience segmentation
  • Implement e -commerce marketing tactics including Google Merchant Center setup, product feed optimization, and dynamic ads
  • Understand and apply multi -touch attribution models to measure campaign effectiveness across channels
  • Analyze marketing performance using advanced metrics and attribution tools to inform decision -making
  • Optimize digital campaigns using data -driven insights for better ROI and customer lifecycle management

Course Curriculum

Our curriculum is designed to make you job-ready with practical projects, real-world campaigns, and expert guidance.

Learning Path

Induction session for Digital Marketing Foundation Program course

  • Discover the ins and outs of this comprehensive program.
  • Understand the learning path and growth potential.
Module 1 – Induction & Digital Marketing Essentials
Module 2 – Website Fundamentals & SEO Basics
Module 3 – Social Media Marketing Essentials
Module 4 – Performance Marketing & Full-Funnel Strategy
Module 5 – Marketing Automation & CRM Mastery
Module 6 – E-Commerce Marketing with Google Merchant Center
Module 7 – Analytics & Attribution Modeling
Module 8 – Emerging Tools & AI in Digital Marketing
Module 9 – Capstone Project & Career Readiness

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Essential Course Benefits

Explore the key features designed to help you learn, practice, and excel in digital marketing.

  • Learn from Zero to Career -Ready – Start from digital marketing basics and progress to running real-world campaigns — no prior experience needed.
  • 100% Practical & Tool -Based Training – Work directly on industry tools like Google Ads, Meta Ads, GA4, HubSpot, and Mailchimp with guided mentor support.
  • Build Complete Marketing Funnels -Understand TOFU–MOFU–BOFU strategies, targeting, and automation to convert leads into loyal customers.
  • Hands -On Projects & Simulations – Apply every concept through live simulations, mock campaigns, and a capstone project with expert feedback.
  • Master Analytics & ROI Measurement -Set up GA4 dashboards, track user behavior, and learn attribution models to measure what really drives conversions.
  • Automation & CRM Integration Skills -Gain practical exposure to email marketing workflows and CRM management — skills highly valued by employers.
  • Learn AI Tools for Smart Marketing -Use ChatGPT, Copy.ai, and Canva to create engaging campaigns faster and smarter.
  • E -Commerce & Performance Expertise – Run Shopping Ads, remarketing campaigns, and optimize product listings using Google Merchant Center.
  • Corporate Readiness & Career Support -Get resume-building, LinkedIn branding, and interview preparation to launch your marketing career confidently.
  • Certificate + Internship Opportunity -Earn a recognized certificate and qualify for internship placements through Educated Bear’s corporate network.

Essential Marketing Tools

Learn to master tools like Google Ads, Meta Ads, GA4, HubSpot, Mailchimp, and AI tools to create effective campaigns.

Career Support

Get resume-building, LinkedIn branding, and interview preparation to confidently launch your marketing career.

End-to-End Career Support for Future Marketers

Tailored for our Educated Bear learners, we provide complete career support including internship opportunities, hands-on projects, portfolio building, resume creation, interview preparation, and mock sessions to ensure you're job-ready with real-world Digital Marketing Foundation Program. Launch your career with confidence.

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Portfolio Development & Professional Resume Building

Portfolio Development & Professional Resume Building

Mock Internship Preparation & Assessments

Mock Internship Preparation & Assessments

Group Mentoring & Live Projects experience

Group Mentoring & Live Projects experience

Industry Recognised Certificates & Internship Certificate

Industry Recognised Certificates & Internship Certificate

Eligibility For Every Learner

Designed to welcome beginners and professionals alike – no prior experience required.

  • Students and Fresh Graduates from any stream or background.
  • Working Professionals looking to switch careers or upskill in marketing, sales, IT, etc.
  • Freelancers who want to offer digital services like SEO, content marketing, or paid ads.
  • Business Owners & Entrepreneurs who want to grow their business online.
  • Homemakers or Career Break Candidates seeking flexible, remote job opportunities.
  • Influencers, YouTubers, and Content Creators wanting to build or grow their online brand.
  • Teachers or Trainers looking to expand their teaching skill set into digital platforms.
  • Anyone with basic computer knowledge and internet access.
  • People with creative thinking or interest in online trends and technologies.
  • No prior marketing or technical background needed for beginner-level learning.

Step Into Your Future with EducatedBear

Reserve Your Spot for Career Success – Limited seats for an immersive learning experience.

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Why Choose EducatedBear

  • Transformative Learning Experience – We don’t just teach — we shape students into confident, industry-ready professionals.
  • AI & Automation-Powered Program – Learn what modern companies demand — practical skills, automation tools, and AI-driven workflows.
  • Designed by Industry Experts – A structured program combining theory, real-world projects, and corporate exposure and environment.
  • Live Interactive Sessions – Experience engaging, instructor-led classes with hands-on assessments, case studies, quizzes, and real client projects.
  • Guidance from Scrum Masters & Mentors – Daily tracking, performance reviews, and career-focused feedback.
  • Beyond Classroom Learning – Personality development, communication training, and corporate etiquette sessions.
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