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Digital Marketing Essentials

Design and execute performance marketing strategies, automate campaigns, and analyze results for ROI-focused outcomes.

Students learning digital marketing

Course duration

2 month

Learning Format

Live, Online, Interactive

Internship opportunity

Experience on Live projects

Placement Assistance

Interview Prep, Resume Support

Key Skills You Will Learn in the Digital Marketing Essentials Course

  • Understanding digital marketing channels and strategies
  • Fundamentals of SEO: on-page, off-page, and basic tools
  • Creating and managing social media content across platforms
  • Setting up and optimizing Google Ads campaigns
  • Basics of ad structure, bidding, and audience targeting
  • Building and managing email lists
  • Email segmentation and campaign automation
  • Introduction to digital marketing tools and analytics
  • Planning beginner-level marketing campaigns
  • Building a foundation for career growth in digital marketing

Course Curriculum

Our curriculum is designed to make you Job Ready....

Learning Path

Induction session for Digital Marketing Essentials course

  • Discover the ins and outs of this comprehensive program.
  • Understand the learning path and growth potential.
Introduction to Digital Marketing
Marketing Channels & Strategy
SEO Fundamentals
Social Media Marketing Basics
Google Ads for Beginners (PPC Advertising)
Email Marketing Essentials
Analytics & Data Insights
Email & Mobile Marketing
Marketing Automation
Online Reputation Management (ORM)

Benefits of Our Digital Marketing Essentials Course

  • Expert-Led Learning – Get trained by experienced industry professionals.
  • Career-Boosting Certification – Earn certificates recognized across the industry.
  • Internship Opportunities – Access internship programs after course completion.
  • Hands-on Project Experience – Work on real-time live digital marketing projects.
  • Portfolio Development – Build a strong, job-ready portfolio.
  • Skill Enhancement – Learn practical and in-demand marketing skills.
  • Resume Support – Get expert guidance in building a professional resume.
  • Interview Preparation – Access commonly asked interview questions and guidance.
  • Mock Interview Practice – Boost confidence with mock interview sessions.
  • Job Readiness – Gain exposure aligned with actual business needs.
  • Flexible Learning – Learn through a structured and professionally designed curriculum.
  • Professional Growth – Start your journey to become a certified digital marketer.

Tools You Will Learn In Tools You Will Learn

Career Support

End-to-End Career Support for Future Marketers

Tailored for our Educated Bear learners, we provide complete career support including internship opportunities, hands-on projects, portfolio building, resume creation, interview preparation, and mock sessions to ensure you're job-ready with real-world Digital Marketing Essentials. Launch your career with confidence.

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Portfolio Development & Professional Resume Building

Portfolio Development & Professional Resume Building

Mock Internship Preparation & Assessments

Mock Internship Preparation & Assessments

Group Mentoring & Live Projects experience

Group Mentoring & Live Projects experience

Industry Recognised Certificates & Internship Certificate

Industry Recognised Certificates & Internship Certificate

Who Can Learn Digital Marketing Essentials

  • Students and Fresh Graduates from any stream or background.
  • Working Professionals looking to switch careers or upskill in marketing, sales, IT, etc.
  • Freelancers who want to offer digital services like SEO, content marketing, or paid ads.
  • Business Owners & Entrepreneurs who want to grow their business online.
  • Homemakers or Career Break Candidates seeking flexible, remote job opportunities.
  • Influencers, YouTubers, and Content Creators wanting to build or grow their online brand.
  • Teachers or Trainers looking to expand their teaching skill set into digital platforms.
  • Anyone with basic computer knowledge and internet access.
  • People with creative thinking or interest in online trends and technologies.
  • No prior marketing or technical background needed for beginner-level learning.

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Why Choose EducatedBear

  • Expert-Led Learning – Get trained by experienced industry professionals.
  • Career-Boosting Certification – Earn certificates recognized across the industry.
  • Internship Opportunities – Access internship programs after course completion.
  • Hands-on Project Experience – Work on real-time live digital marketing projects.
  • Interview Preparation – Access commonly asked interview questions and guidance.
  • Flexible Learning – Learn through a structured and professionally designed curriculum.
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